The economic potential of generative AI\n\nGenerative AI is poised to unleash the next wave of productivity. We estimate it could add trillions of dollars in value into the global economy.\n\n## A new era of productivity\n\nThe latest research suggests that generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases we analyzed.\n\n### Key Findings\n\n1. Generative AI's impact on productivity could add trillions of dollars in value to the global economy.\n2. About 75 percent of the value that generative AI use cases could deliver falls across four areas: Customer operations, marketing and sales, software engineering, and R&D.\n3. Generative AI will have a significant impact across all industry sectors.\n\n## Conclusion\n\nBusiness leaders and policymakers have a critical role to play in ensuring that this technology is used responsibly and that its benefits are shared broadly.